HOT BLAST: Selling cars with 40-year-old songs
Jun 28, 2013 | 2708 views |  0 comments | 153 153 recommendations | email to a friend | print

Ever wonder how advertising agencies select the music that accompanies TV commercials? We do, too.

For instance, what led the creators of Fiat's new ad campaign to select a 41-year-old glam rock song? T. Rex's "Children of the Revolution" was a hit in 1972. It's hardly a regular on modern classic rock radio. And, oddly enough, the complete version of the song references a different brand of automobile - Rolls Royce. Regardless, the ad works on some level. (Granted, Geico got their first with the Paul Revere shtick.)

Below is the T. Rex original and a 1986 cover by the Violent Femmes.

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