Inside The Meltdown At America’s Most Conservative, Most Christian Political Consulting Firm tells the story of Rex Elsass, a conservative Republican political consultant whose company Strategy Group for Media enjoyed remarkable success in recent election cycles.
As Coppins writes: "One of the driving forces behind the conservative surge of 2010, when they had more than two dozen tea party clients, the Strategy Group stands poised to ride a similar wave in the upcoming elections."
Elsass' life story includes a 1990s detour through Alabama, where "he had become a born-again Christian."
We did a little digging in our archives and found this. An Anniston Star article covering the 1996 Republican primary runoff in the 3rd congressional district pitting Bob Riley against B.B. Comer mentions Elsass:
"The exchanges between the two campaigns did not stop with Comer's new TV ad. Riley's campaign issued a release - boldly stamped 'Alert!' - accusing Rex Elsass, who works for the company that produces Comer's television commercials, of being 'one of the dirtiest tricksters in politics.'
"The release said Elsass had been 'fired' from Republican U.S. Senate candidate Bernadine Healy's campaign in Ohio four years ago after it was discovered that a member of the campaign staff stole a list of Republican Party donors and intentionally disrupted Democratic rallies.
"Elsass said he was not 'fired,' but resigned from Healy's campaign. He said his only involvement with Comer's campaign is to produce TV ads and buy time for them to run on stations.
" 'I am not the boogie man,' Elsass said. 'I do not have horns and a tail.' "