Wonderful world of lure colors
by Charles Johnson
May 04, 2013 | 1470 views |  0 comments | 4 4 recommendations | email to a friend | print
Color is a major part of our lives today. From shoes, to lip gloss, to cars and trucks and even our camouflage, color can rule our decisions. In fishing there is a myriad of colors, hues and shades in which to choose. A majority of the time our lure color selection is based on our perception and not that of the fish.

Fish do see color but not in the same way as we humans. There are many factors that can affect the way a fish ‹ let’s say a bass ‹ sees and perceives color. Water clarity and depth affects how colors appear to a bass. These two factors determine how much light is penetrating the water to illuminate the colors on a lure.

“Certain lure colors can be seen deeper than other colors,” said B.A.S.S. Elite pro Mark Davis. “In clear water, some colors don’t look natural and turn off the fish.”

First, let’s look at some basic physics of light. White light is made up of many different colors or wavelengths. When light strikes an object, certain wavelengths are absorbed and others are reflected. The reflected wavelengths form the object that reaches our eyes and is what we see as color. Objects that reflect all of the wavelengths of visible light will appear to us as


The amount of light reaching the lure has a lot to do with the color the bass may see. In the color spectrum, reds and yellows have long wavelengths and blues, and violets have shorter wave lengths. As sunlight passes through the water column, longer wavelengths are absorbed first. If the water is clear, reds and yellows may be visible to around 5 feet or more.

As the lure goes deeper, less light is reflected, and certain colors can begin to fade. Also, the color of the water affects light penetration and as a result affects the visible color. As a red lure dives deeper, the color can begin to appear as gray. Blues and violets tend to hold their color

deeper depths.

Walk into any tackle store and immediately you are bombarded with hundreds of lure colors. Some color names for lures don’t truly portray the actual color. Take green pumpkin, for an example. At first thought, the color should be a bright green. But most lure companies have green pumpkin as a dull green with some black flakes.

“A basic rule is in clear water use a more natural color ‹ colors like watermelon seed, pepper flake, crawfish and translucent colors,” Davis said.

Davis said once in the water lure colors change hues and appear different to a bass. Sometimes a subtle change in lure color can be a big difference to the fish. As the sun gets higher in the sky on clear water lakes more natural color lures are a better choice. On cloudy days or dark water

brighter colors like orange and chartreuse or even dark colors like purple and black will be more visible to the fish.

One key in choosing lure color is contrasting the lure to the underwater surroundings. Green colored lures may seem like a logical choice in clear water around vegetation. However, the green can blend in making the lure more difficult for the bass to see. In this situation a two-toned colored

lure would be a good choice.

Bass and other fish species associate certain colors to common food around their neck of the lake. Crawfish, bluegill and shad can take on certain colors or hues. There may be subtle color changes from one section of the lake to another. But the fish have learned to key on certain colors when feeding.

In some cases, anglers have discovered some of the slight color or hue changes in the forage on certain parts of specific lakes. In one area on Logan Martin Lake, the crawfish have a bit of red on their legs and side.

Using a red-colored bait or a portion of the lure with a touch of red will trigger strikes.

“Sometimes a small change in color is not a big deal to us, but to the bass the hue has changed dramatically,” Davis said. “Realizing a change is needed is easier than knowing what to change about the color.”

Often anglers will hear about the fish being caught on a specific color.

“They’re tearing up that red tomato worm,” an old fisherman will say. The probable reason the fish are biting that specific color is that is the color a majority of anglers are using.

Davis said fish can become conditioned to a specific color and stop reacting to that color. He believes prolonged exposure to a certain hue can cause the bass to shut down. This is especially true in schooling fish. A minor change in color or hue can start the fish biting again. A change as small as the color of the flakes in a worm or dying the tail orange or chartreuse is all it takes to get the school fired up again.

“The key factors in a color change is water clarity and sky conditions,” Davis said. “A subtle change in lure colors is all that is needed.”

Anglers can become conditioned to certain colors for certain types of baits. We all use spinnerbaits in white or chartreuse except at night. In soft plastic lures, it is usually green pumpkin, watermelon seed or some variation thereof. Crankbaits are either crawfish or shad colored or


By being aware of the light conditions throughout the day, anglers can know to make adjustments in the color selection of their lures. Silver- and gold-sided lures work well on bright days because they reflect light.

However, the lures barely can be seen on darker days and will appear gray to the fish. This is because of the reflection of the darkness around them.

An old football coach once said, “you got to dance with who brung ya’,” meaning stick with what got you where you are. Davis said confidence in a lure color is a major factor for many anglers. Knowing a certain color has worked in the past is a good starting point. Over the course of a fishing

day, making subtle changes to the lure color will keep the fish biting.

A final tip on color selection by Davis is to keep things simple. He said watch the sky and water conditions and stick with basic or natural colors.

Charles Johnson is the Star’s outdoor editor. You can reach Charles at ChrJohn7@aol.com.

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