Television

We're talking Olympic TV today, because at the moment, what else is there? And the first point is the worn-out carping from sportscasters and writers that the prime-time show on NBC is not live.

Short summary: Let it go. These Games are in China. What do you expect?

I know that in sportscaster school, they have a class — Complaining the Olympics Aren't Live 101 — but in this case, it's so completely not a big deal. We'll get to more on that in a bit, but let's detour for a couple of broad thoughts on the coverage of these Beijing Olympics.

Other than during the super-duper (if lip-synced) opening ceremonies, there has been absolutely no perspective about the larger context of these Games. I'm not saying every time Michael Phelps wins another race, someone should say, "Remember, life is complicated here in China." But now and then, when the Chinese women's gymnastics team wins, or when the announcers talk about the majestic Olympic facilities, or when someone does a live shot from Tiananmen Square, maybe NBC should put into context the relative low value of women in China, or the impressive and proud sacrifices people in China made for those Olympic stadiums, or how Tiananmen carries a complex legacy, including the protests of an authoritarian government.

Along the perspective line, however, NBC and its cable nets have done a generally admirable job of showing a decent number of non-American athletes, and yeah, you did sense some qualifiers in that sentence. Still, it's mostly good.

It's always a knee-jerk response to criticize U.S. reporting as being American-centric, which it is. But in truth, we're seeing a far more varied lineup of athletes than ever.

A particularly good move has been the decision to give Chinese athletes a ton of American TV time.

As sports fans, that's a fun thing, because you want to hear how the crowd reacts to them. And as global citizens, that's good, too, because the more we see of people, the less frightening and the more human they become. Since we're going to be doing business with China for a long time, we might as well know them as actual people, and this helps.

Worst bit of the Olympic coverage, I mean ever: MSNBC's "Olympics Update." It's supposed to be an afternoon wrap-up show after 12 hours of MSNBC coverage, but it's just juvenile and nasty.

It's anchored in New York by MSNBC's Tamron Hall, who treats the sports and events surrounding the Games with a smarmy, gossipy tone like she's on Access Hollywood. Tiki Barber and Jenna Wolfe, both Today show correspondents, are supposed to add context and personality, but they aren't funny enough or insightful enough to be anything but icky.

OK, back to the live vs. tape delay.

The decider in this debate is, first of all, ratings. These Games are averaging around 30 million viewers, and some West Coast markets are among the highest in viewership. The simple translation of those ratings is that most people prefer being home on their couch to watch the Games.

I know for most sports, I want everything live, even if I record the game or race. There's a purity to that, a feeling that we're more part of the action. Plus, you don't have to work to avoid hearing results.

But the Olympics are different. There's too much to show, and Beijing is half a day ahead of the United States. What is NBC supposed to do? Already it persuaded the Olympic committees to schedule some swimming and gymnastics finals at 10 a.m. in China, so they can air live at 10 p.m. on the East Coast.

Yet, for sportscasters and writers — to be fair, including some of my friends at my newspaper — showing everything live is a catechism, an unbreakable tenant no matter what the circumstance. Complaining that the Olympics aren't live is as fundamental a reflex as giving the score of a baseball game.

The result, however, is to get readers and viewers riled up, even when there's no solution. NBC can't show swimming live at 7 p.m. when the broadcast doesn't start until 8 p.m. (That start time involves some major financial agreements with local stations.) NBC can't repackage the show for the West because the cost and effort would be massive.